Conclusion. The study of the information society is a multidisciplinary field of research, and
sociocultural analysis is aimed at providing answers to fundamental questions: in what direction and for
what purpose is the social situation developing and what is the axiological component of this process?
The generalizing nature of the sociocultural analysis of the information society provides a direction for
predicting its further development, searching for new normative concepts that make it possible to limit
this process in a socially desirable way, ignoring both excessive optimism and extreme pessimism.
The development of culture does not necessarily mean people’s ability to display the level of
culture in the dimension of social relationships. The text of the culture and the text of social
connections may not match. The interconnection of these texts supports the functionality of cultural
programs. The development of such programs under the conditions of modern social transformations
is very problematic and opens up a new area of theoretical studies with a view to more detailed
alanysis of this phenomenon.
The potential of sociocultural methodology is implemented in the following areas:
1)
accumulation of general information about the social and cultural reality;
2)
maintaining the contact of science with social reality, along with the functional interaction
of social institutions and procedural operations of a sociocultural order;
3)
creating technologies of direct intervention of sciences in socially important processes;
4)
studying the process of personality social adaptation.
In this regard, the mode of sustainable sociocultural values can be defined as an information and
communicative phenomenon having network channels of direct, reverse, and horizontal
communications with high bandwidth for information exchange between society and the core,
accumulating and transmitting traditional values of society at various stages of history and modernity,
blocking penetration of new sociocultural values into traditional societies [9, p. 5 ].
This brings us to the position of the information society. Drawing a conclusion about the
important ideas of the sociocultural approach, the phenomenon of the information society can be
studied as a specific modification of the sociocultural paradigm, which wanted correct analysis when
identifying the importance of the information factor as fundamental in the coordinates of real social
processes.