Ключевые слова: лингвистическая гендерология, цветообозначение, эмотив, эмоция, ассоциа-
тивный эксперимент.
Summary. The article is devoted to the analysis of the results of associative experiments with
representatives of comparable ethnic groups (taking into account the gender factor). Our studies have
confirmed that the national linguistic consciousness of various ethnic groups has a number of features
characterizing the unity and difference in the perception of the surrounding reality, and based on
associative experiment it is possible to formalize the results and establish a measure of the proximity of
colors in semantic space, in our case, a measure of the proximity of color names and emotives.
