Purpose of the study: to identify the role of public relations in the development of small and medium-sized businesses in Kazakhstan and abroad, to show that small and medium-sized businesses play an important socio-economic role and is an important market need in maintaining social and political stability.
This goal served as the basis for solving the following specific tasks:
* Give an idea of the concept of small and medium-sized businesses in the context of globalization;
* Define the concept of PR and bring its differences in professionalism;
* Determine the role of PR in SMEs in the trend of overcoming the global crisis
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