Практикум по культуре речевого общения (английский язык как второй иностранный) Учебное пособие
жүктеу/скачать 0,99 Mb.
|
| Part II: Now, if you subscribe to this analysis of television programming, particularly by networks, what you find out is that there isn’t really as much diversity as there appears to be. I look at the schedule sometimes and in my best efforts to find something least objectionable what I have to conclude is that it’s all objectionable and I’ll be better off to go for a walk or listen to music or do anything but watch the television. And I thing if you looked at this and if you look at a weekly television guide, you’d say, ‘Yes, yes fine, I see 15 or 20 or 25 opportunities here, but I don’t have any real choice at all. It’s all pretty much the same stuff. ’ Than, of course, the networks of those programs would say, ‘You are being too much demanding.’ This is after all a mass medium and you may have highly advanced tastes.’ I don’t really. I like police dramas a lot, but I can’t always find them when I want them. So the argument here is that this compulsion to do the least objectionable, the least risk in fact leads to a rather mediocre, rather bland diet of the kinds of programs that you would see listed here. In attempting to stay with programming that has the broadest mass appeal they obviously will take programs which are pretty safe. And they will take programs which aren’t very controversial, and they will do programs which have obvious large audience appeal.
Now in programming I think it is reasonable to say that the great bulk of it is designed for mass entertainment, as opposed to news, information, education, instruction. I think if you counted up the hours here and you looked at a week’s worth you’d say, “This is clearly an entertainment-oriented medium”. Now, what is the nature of this entertainment, of all the possible formats that we produce, of the western, the action drama and the variety show and this kind of things. This so-called situation comedy is by far the most popular format that you would see here and also over a long period of time. When people are asked in various kinds of surveys what have been their favourite programs from 1950 on invariably 50 percent, 60 percent, 70 percent of that would identify the so-called situation comedy, that is to say a situation which is artificially contrived and created each week with a cast of characters that essentially remains the same. People come in and out. And that’s really, not only this season, but over a long period of time probably the predominant format in this entertainment programming. жүктеу/скачать 0,99 Mb. Достарыңызбен бөлісу:
|