Sales and Marketing Manager
is always a very hard and artistic job to do but it
gives more satisfaction that any other works within the company. Sales and Marketing
Department is responsible for sales of products, promotion and advertising, market
research, developing product and market strategies, concluding contracts with clients and
many other things (from the way packaging should look to organization of presentations
and shows).
Purchasing Manager
is working closely with Manufacturing Function because the
Purchasing Department is responsible for purchasing materials, low value items and all the
assets for Production. They have to find the best
quality materials at the lowest price.
1.1.4 Переведите слова в рамке и дополните ими предложения.
1)
director
2)
subordinate
3)
middle manager
4)
colleague
5)
junior executive
6)
staff
7)
supervisor
8)
employee
9)
superior
10)work-force
9
1) The executives working below the top managers are generally called ….
2) Laura is an important person in our company. She is a member of the Board of …
3) Peter has been with the firm for a year. He is at present a … and is being trained
for a managerial position.
4) Their … is expanding rapidly. They now have over 5.000 employees.
5) At least 50% of our … have been with the company over ten years.
6) We are a small group in the Research and Development Department. Fortunately,
I get on well with all my ….
7) Our telephone operators work under the direction of a ….
8) I work under Mr. Brown. He is my ….
9) Sheila and Tom work under my authority. I am their boss and they are my … .
10) I am responsible for … training and development.
1.1.5 Вставьте соответствующие предлоги из рамки. Проверьте свои ответы по
ключу.
1) Senior managers are involved … the running of the company as a whole.
2) The success of organization activity depends … the qualification of its senior
managers.
3) Senior managers are also responsible … such areas as finance, human resources
and marketing.
4) In terms of job skills senior managers should be aware … chairing meetings,
participating in meetings, negotiating, giving formal presentations and socializing.
5) Many of the comments on senior managers apply … middle and junior managers.
6) Middle and junior managers are appointed … senior managers.
7) Middle and junior managers work within a more closely defined area than senior
managers and report … them.
8) Middle and junior managers deal … practical everyday matters.
9) They provide the organization … everyday problem solving.
with (2)
in
by
of
for
to (2)
on
10
1.1.6 Прочитайте и переведите диалог, используя языковой комментарий
приложения А.
(Мистер Клименко находится в офисе компании Continental Equipment. У него
назначена встреча с менеджером компании мистером Картрайтом)
- Good morning, gentlemen! How are you?
- Fine, thanks. And how are you getting on?
- Very well, thank you.
- Let me tell you about our company. As you know, Mr. Klimenko, we produce
processing equipment. Our firm consists of six departments: Production, Sales, Export,
Financial, Personnel and Research & Development. The last one is the newest in the
company. It was created five years ago … We are managed by the Meeting of
Shareholders and the Board of Directors. Earlier the Chairman of the Company was one of
the senior partners, but now it is Mr. Rogers, as you know. Currently we employ about
1,600 people. Our turnover is more than £300 million.
- You will work with our Export Department. We export our equipment to 5
countries. We also have two subsidiary companies in Holland and Germany with
headquarters in those countries.
- Are they your subsidiaries or branches?
- They are our subsidiaries. Each company trades under its own name. We are
looking for new partners in Eastern Europe as well, as we would like to expand our
activities. That’s why Mr. Cartwright went St. Petersburg to establish personal contacts
with your company. Have you read all our correspondence with your Director?
- Yes, I think so. We investigated your business proposal thoroughly.
- Have you got our price-lists and catalogues with you now or shall I ask Miss Elliot
to bring a copy?
- Thank you, but I have them with me as well as copies of your letters. I expect to
make the Draft Contract here, may be by the end of this week, and to conclude the
Contract with you after discussing it with my Director by phone.
- All right. Let us get down to business. Today and tomorrow we were going to talk
about terms of payment and delivery.
11
- Right. And the day after tomorrow we’ll be talking about packing and
transportation.
- Then I plan to go to London for three days. As you know, there will be an
exhibition. Will you join me?
- Yes, with pleasure. It would be very helpful for the purpose of my visit.
- I hope so. And after that you’ll have enough time for a visit to our factory and go
sightseeing.
- That suits me fine. I expect to submit the Draft Contract to my Director by fax not
later than next Wednesday.
1.1.6.1 Используя текст, переведите предложения.
1) Позвольте мне рассказать о фирме.
2) Наша фирма состоит из шести отделов.
3) Наше руководство – это собрание акционеров и совет директоров.
4) На фирме занято около 1600 человек.
5) Наш оборот составляет более 300 млн. фунтов.
6) Мы экспортируем оборудование в пять стран мира.
7) У нас есть две дочерние компании в Голландии и Германии со штаб-
квартирами в этих странах.
8) Каждая из них имеет своё собственное название.
9) Мы ищем новых партнёров, поскольку мы хотели бы расширить сферу
нашей деятельности.
10) Мы пытаемся установить личные контакты с вашей фирмой.
11) Думаю, что мы составим проект контракта, а окончательно заключим
контракт с Вами после его обсуждения по телефону с моим директором.
1.1.7
Вы – руководитель фирмы, схема которой представлена на рисунке 1.
Расскажите о своей фирме, ответив на вопросы:
12
Рисунок 1.
– How many departments are there in the company?
– How many managers work in the company?
– What is in your opinion the most important department?
– Are there any overseas branches?
1.1.8
Вычеркните слово, которое не принадлежит данной группе.
1)
firm, company, society, subsidiary;
2)
salary, manager, engineer, employee;
3)
finance, product, planning, marketing;
4)
ship, assemble, customer, purchase;
5)
plant, faculty, patent, factory.
1.1.8.1
Соотнесите следующие определения с группами из трёх
оставшихся слов упражнения 1.1.8.
1) manufacturing sites
Достарыңызбен бөлісу: |