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Хабаршы №3-2015ж.
112 
Naming became a certain part of our social life. Names reflect the condition 
of society, showing its common and specific features. It’s possible to investigate 
them on the examples of antroponyms, toponyms and especially on the examples 
of ergonyms (proper names of different objects of human's activity) [1:166] and 
pragmatonyms (trade marks) as quickly changing classes of onyms. The 
description can be done by comparison of certain classes of onyms in different 
historic periods, or in different parts of the country or even in different countries. 
Location on different territories, agricultural or industrial surrounding produces a 
strong influence on names formation. Historical peculiarities of different 
settlements of the regions which are investigated are very important in the 
processof producing names of different onymic groups. Such extralingual factors 
as economic, ideological and cultural also should be taken into consideration. 
Names always contain imprints of society’s culture and ideology. As onyms are 
words and a part of linguistics their lexical, semantic and structural features should 
also be analyzed. 
Name is a very important component part of corporate identity of any 
enterprise. Being officially recorded, ergonym begins to function in speech and 
cannot be assigned to another object. The use of any names, including advertising, 
may be carried out only with the permission of the copyright holder. 
This investigation is devoted to naming processes in Ukranianergonymiya, 
which isdifferent and polylingual. Ergonyms began to form in a language system at 
the turn of the XIX-XX centuries[2, р. 56]. Historical features of settling in certain 
territories originally contributed to names formation. Thus, the settlers from the 
Crimea brought Urumand Rumeyan names intotoponymiya in southern areas, 
which later began to be used in ergonymiya. Later in the nineteenth century, 
merchants and craftsmen, who migrated to the Azov seashore from Italy, also had 
an impact on the formation of naming system, trying to reflect in the names the 
characteristics of their national culture and way oflife. The development of coal 
mines on the south-eastern territory and the inflow of British capital caused the 
emersion of English names for service facilities and entertainment places in a 
residence of foreigners who came to work. In the past, companies usually got the 
names of their owners[3, р. 38]. 
A lot of events happened on the territory of Ukraine during the XX-thcentury 
which were reflected in names formation too. In 20s sudden changes in the society 
caused the first wave of renaming. It was necessary to delete tsar’s symbols, 
memorialize new soviet leaders, and provide certain promotional, advertising 
goals. 
After the revolution, in 20-30s and till the early 90s of the previous century 
the names of ideological plan came into use and some of them have not lost their 
ideological and political significance to the present day: shop «Прогресс»
(Progress), mines «Коммунист» (Communist), «Пионер» (Pioner), firm 
«Патриот» (Patriot), machine building works «Победатруда» (Victory of 
Labour), cinemas «Родина» (Motherland), «Победа» (Victory). 
Some stores began to receive individual namesin the postwar years. So, a 
shop «Фантазия» (Fantasy),a sport goods store «Олимпия» (Olympia), a jewelry 
store «Жемчуг»(Pearls)appeared. 

Хабаршы №3-2015ж.
113 
The names were not very diverse in the 60-70s of the twentieth century: 
shops 

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