Академия социального управления

 

31

5. Do you need advice when you choose a book? Who (what) influences 

your choice? 

5. Retell the story on the part of 1) the professor; 2) the manager. 

6. Act out the dialogues between the manager and his customers. 

T e x t  15 

SLEEP SURVEY REPORT 

According to recent medical research, sleeping more than nine hours or less 

than six hours a night can shorten your life expectancy. Those who are likely to 

live longest are people who regularly get between seven and eight hours a 

night. 

A new survey of 1,000 adults conducted by the Better Sleep Council (BSC) 

found that few people understand the important role sleep plays in normal daily 

brain functions and many people actually reduce their brain power by getting 

too little sleep. 

One in three adults admit that they do not get enough sleep, and lack of 

sleep is leaving millions of people without the energy to work as hard as they 

should. Although a large number of people say that they need to be mentally 

alert in their work, over half of the people interviewed say that they sleep just 

under seven hour a night during the week. On the other hand, most the people 

interviewed say that they sleep more than seven hours a night at the weekend. 

This suggests that a significant number of people try to catch up on their sleep 

at the weekend instead of getting enough sleep during the week, when they 

most need it. 

According to this survey, nearly half of the population believe that the brain 

rests when the body sleeps. In fact, the opposite is true. Sleep allows the brain 

to go to work, filing and storing the day’s events. ‘Most people incorrectly 

think the brain is resting or recuperating during sleep. Actually, some parts of 

the brain are more active when you’re asleep,’ confirms Dr Mark Mahowald, 

director of the Minnesota Regional Sleep Disorders Center. ‘Your brain is like 

a cluttered desktop at the end of the day. At night, when you’re asleep and no 

more information can be put ion the desk, or in your brain, your brain can then 

file away the information.’ 

1. Find expressions in the text which match to the figures below. 

For example: 33% – one in three. 

a)

 

5–15%; 

b)

 

60–80%; 

c)

 

51–60%; 

 

32 

d)

 

80–99%; 

e)

 

40–49%. 

2. Write five questions to ask people about their sleep habits using the 

words and expressions in the box. Ask your partner the questions and answer 

his/her questions. 

dream       have nightmares       talk in your sleep       snore       sleepwalk 

sleep on your back, on your side or on your front    have a nap     alarm clock 

feel sleepy         suffer from insomnia     yawn       fall asleep while travelling 

in a double bed   have a lie-in at the weekend 

T e x t  16 

 1.  The following people, places, and things are in the article. What con-

nection do you think they have with Marks & Spencer? 

– the Duchess of York;  

– Spain; 

– £10 million; 

 

– Paris and Newcastle; 

– a Polish immigrant;   

– jumpers; 

– 

shoelaces; 

  – 

chiropodists. 

MARKS AND SPENCER 

Britain’s favourite store. 

Marks and Spencer (or M&S) is Britain’s favourite store. Tourists love it 

too. It attracts a great variety of customers, from housewives to millionaires. 

The Duchess of York, Dustin Hoffman, and the British Prime Minister are just 

a few of its famous customers.  

Last year it made a profit of £529 million, which is more than £10 million a 

week. 

How did it all begin? 

It all started 105 years ago, when a young Polish immigrant, Michael 

Marks, had a stall in Leeds market. He didn’t have many things to sell: some 

cotton, a little wool, lots of buttons, and a few shoelaces. Above his stall he put 

the now famous notice: Don’t ask how much – it’s a penny. 

Ten years later, he met Tom Spencer and together they started Penny Stalls 

in many towns in the north of England. Today there are 564 branches of M&S 

all over the world – in America, Canada, Spain, Belgium, and Hungary. 

What are the best-sellers? 

Surprisingly, tastes in food and clothes are international. What sells well in 

Paris sells just as well in Newcastle. Their best-selling clothes are: 

– For women: jumpers, bras, and knickers (M&S is famous for its knick-

ers!). 

 

33

– For men: shirts, socks, pyjamas, dressing gowns, and suits. 

– For children: underwear and socks. 

   Best-sellers in food include: fresh chickens, bread, vegetables, and sand-

wiches. Chicken Kiev is internationally the most popular convenience food. 

Why is M&S so successful? 

The store bases its business on three principles: good value, good quality, 

and good service. Also, it changes with the times – once it was all jumpers and 

knickers. Now it’s food, furniture, and flowers as well. Top fashion designers 

advise on styles of clothes. 

But perhaps the most important key to its success is its happy, well-trained 

staff. Conditions of work are excellent. There are company doctors, dentists, 

hairdressers, and even chiropodists to look after the staff, and all the staff can 

have lunch for under 40p! 

 2. Here are some answers. What are the questions? 

1.

 

__________________________________________________________ 

£529 million. 

2.

 

__________________________________________________________ 

105 years ago. 

3. __________________________________________________________ 

Poland. 

4.

 

__________________________________________________________ 

No, he only had a few things. 

5.

 

__________________________________________________________ 

564. 

6. __________________________________________________________ 

Because it gives good value, good quality, and good service. 

7. __________________________________________________________ 

No, it doesn’t. It sells food and furniture. 

8. __________________________________________________________ 

Less than 40p. 

 3. In the text there are a lot of examples of clothes, food, and professions. 

List them in the columns below and add three more examples of your own to 

each column. 

Clothes Food Professions 

 

 

 

 

4. Here are the four headings from the text. 

Britain’s favourite store. 

How did it all begin? 

What are the best-sellers? 

 

34 

Why is M&S so successful? 

Use these to help you say in a few words the main points of the text. 

Use the headings to help you to talk about one of the favourite stores in 

your country. 

T e x t  17 

You’re going to read a parable written in the 19

th

 century. A parable is a 

short story about everyday things which is told to make a moral or religious 

point. 

Tell each other some parables (perhaps religious stores), or some fables 

(for example, Aesop’s fables). What is the moral of the story? 

Check that you understand the title of the story. If you could turn back the 

clock, think of some things you could do. 

THE MAN WHO COULD TURN BACK THE CLOCK 

This is a parable with two different endings. Readers can choose the ending 

they like best. 

Once upon a time there was a man who had the power to turn back the 

clock. Whenever he regretted something he had done or said, he could repeat 

the event in the light of experience. 

Now one day it happened that this man was out for a walk when it started to 

rain, so he took shelter in a barn. After a few minutes the man was joined by a 

very beautiful young lady and her dog, who were also seeking shelter. The 

downpour lasted about an hour. 

The man went home to his wife and told her why he was late. Immediately 

his wife was suspicious of her husband’s behaviour with the young lady. She 

questioned him about what had happened. The man replied in a surprised and 

hurt voice: ‘Why, nothing happened. I was a perfect gentleman. What do you 

expect? Especially when she had such a large dog with her.’ 

His wife was furious: ‘What!! Only the dog stopped you!’ 

The man realized his mistake and immediately he turned the clock back a 

few minutes and tried the conversation again. This time when his wife ex-

pressed her suspicion, he said, ‘It’s true the girl was very beautiful and she 

seemed to like me but my deep love for you gave me the strength to resist 

temptation.’ 

However, his wife was even more furious: ‘What!! You wanted to kiss her! 

An immoral thought is as bad as an immoral deed.’ 

Before you read further, answer the questions. 

1.

 

How many times did the man turn back the clock? 

 

35

2.

 

What mistakes had he made? 

3.

 

How did his wife react? 

Before you read the endings, work out an ending yourself. What would you 

do if you were the man with the power? Now read the two endings. Is either of 

them like yours? 

1 

The man spent a long time think-

ing. There must be some way to 

please his wife! 

Finally, he turned the clock back 

again a few minutes. Once more his 

wife asked how he had behaved with 

the beautiful young lady. But this 

time he replied: ‘What? She wasn’t 

beautiful, she was ugly! I am a man 

with good taste, which is why I mar-

ried you, my darling!’ 

When she heard this, his wife, 

who in fact was rather unattractive, 

flung her arms around his neck and 

cried, ‘I love you!’ 

2 

The man felt that his wonderful 

power had not helped him at all. Ex-

cept to teach him that it was impos-

sible to please his wife, and he had 

suspected this for a long time. 

Therefore he turned back the clock 

once more, not just a few minutes, 

but a few hours. He went back to the 

beautiful young lady in the barn, in 

the rain. 

 1.What do you think? 

1.

 

Which ending do you prefer? Why? 

2.

 

What are the morals of the different endings? 

 2. It is often possible to guess the meaning of words you don’t know by 

looking at the context. 

E x a m p l e:  took shelter.

 “Took” is a verb, and “shelter” is probably a noun. 

When it starts to rain, people don’t want to get wet, they want to escape from 

the rain. So maybe took shelter means escaped from. 

Try to guess the meaning of the following words. 

regretted; 

in the light of experience; 

a barn; 

seeking; 

the downpour; 

suspicious; 

hurt; 

to resist temptation; 

an immoral deed; 

flung. 

 

36 

T e x t  18 

TIME-SAVING TIPS: LISTS 

Making lists is relaxing. It makes you feel important – all those things you 

do. It dictates the shape of the immediate future; it calms you down (it’s OK, 

it’s on the list somewhere) and it makes you feel good when you cross some-

thing off (list-making is standard practice in therapy for depression). It might 

even help you to get things done too. 

The world divides in two when it comes to listing. Type A makes orderly 

lists, prioritises and calmly sets to work on them. Type B waits until panic sets 

in, grabs the nearest envelope and scribbles all over it, sighs with relief and 

promptly loses it. 

The more you have to do, the more you need a list and few people with 

high-powered jobs get by without them.  

Barbara Vanilli, chief executive of a large chain of supermarkets, says, “Be-

fore I go to bed, I have to write down everything that’s going to stop me sleep-

ing. I feel I won’t forget anything I’ve written down, so my lists are a great 

comfort”. 

Women always think they’re better at lists than men. Men tend to have 

Tasks which they assemble into Action Plans whereas women just have lists of 

Things To Do. Jacqueline Maddocks, head of Maddocks Publishers, says, “My 

male colleagues only make lists for work, whereas I have to make lists for work 

and for home too. It’s essential to write things down. If you’re constantly think-

ing, “I must remember this,” it blocks your mind”. 

James Oliver, psychologist, has created his own ‘time management matrix’. 

He writes a list of things to do and then organizes them into categories: things 

that have to be done straight away, other things that it would be good to do to-

day, things that are important but haven’t got to be done immediately and 

things that are less urgent but that he doesn’t want to forget. ‘Using categories 

to order the world is the way the human mind works,’ he says. ‘After that, you 

should put things into hierarchies of importance.’ But he warns against the dan-

ger of Excessive List Syndrome. ‘If people get obsessed with making lists, it 

doesn’t work. They have too many categories and lose their capacity to priori-

tise’. 

It’s all a question of what works best for you, whether it’s a tidy notebook, a 

forest of Post-it notes or the back of your hand. Having tried all these, student 

Kate Rollins relies on a computerized list, printed out each morning to be 

scribbled on during the day. “My electronic organizer has changed my life,“ 

she says. “Up to now, I’ve always relied on my good memory, but now that I’m 

working and studying, I find I’ve got too much to keep in my head”. 

So what are you waiting for? No, you’re not too busy to make today the first 

day of your upgraded time-managed life. In fact, there’s no better time than the 

 

37

present to get an upper hand on time and begin to take increased control of your 

work and life. So, get out your pencil and paper and make a list. 

 1. Talk about the article from memory using these prompts: 



 

good things about making lists; 



 

type A/type B; 



 

before bed; 



 

women/men; 



 

matrix; 



 

categories; 



 

excessive list syndrome; 



 

electronic organizer; 



 

what are you waiting for? 

2. Complete as many of these sentences as you can from memory to make 

collocations. Then look back at the article to check. Answer the questions. 

a)

 

What do you plan to in the _______ future? 

b)

 

Is it _______ practice to wear smart clothes in your company or school? 

c)

 

Do you know many people with ______ jobs? 

d)

 

Is Bill Gates still ______ executive of Microsoft? 

e)

 

Have you got a/an ______ organizer? 

 

 3. Which of these words can combine with the italicized nouns from exer-

cise 2 to form new collocations? Check them in youк dictionary and write some 

new sentences. 

low-paid            distant            senior            personal              normal 

4. Answer the questions. 

a)

 

Are you the sort of person who makes lists? 

b)

 

How many ‘things to do’ do you have on your list now? 

c)

 

Do you organize things  into categories the way James Oliver does? 

d)

 

What ways of remembering ‘things to do’ work best for you? 

e)

 

Why do you think list-making is used in therapy for depression? 

T e x t   19 

Before reading the text fulfill the following tasks. 

 1. A dating agency is an organization that tries to find a partner (a boy-

friend or girlfriend) for someone to go out with. Are there dating agencies in 

your country? What are they called? How do they work? 

 

38 

2. Match a line in A with a line in B to define the words in italics. 

A B 

1.

 

If you are desperate for some-

thing, 

2.

 

If you are seeking something, 

3.

 

A high-flier is 

4.

 

A high-powered job is 

 

5.

 

A documentary is  

 

6.

 

If you get on well with someone, 

7.

 

A degree is 

 

8.

 

If you are fed up with something, 

 

9.

 

A considerate person is 

a. one that is important and well 

paid. 

b. you have a good relationship. 

c. you are looking for it. 

d. a TV programme that gives fac-

tual information about something. 

e. the qualification you get from 

university. 

f. someone who is ambitious. 

g. someone who is kind, and pays 

attention to other people’s feelings. 

h. you want it very, very much, and 

will do anything to get it. 

i. you are unhappy or bored with it. 

3.  You will now read an article from the Today newspaper. Look at the 

headline and the introduction. What sort of people is the article about? Why 

are they going to dating agencies? 

Divide into two groups.  

Group A. Read about the American, John Frantz. 

Group B. Read about the English woman, Nicolette Morganti. 

Answer the comprehension check questions as you read. 

1. What is his/her job? 

2. Is it a good job? 

3. Does h/she own a house? 

4. Where does he/she want to live? 

5. What sort of person does he/she want to meet? 

6. What sort of person doesn’t he/she like? 

7. Does he/she want to have children? 

8. Who has he/she met already? 

9. Was it a successful meeting? 

10. What is he/she going to do? 

When you have answered your questions, find a partner from the other 

group. Compare your answers and swap information. 

DESPERATELY SEEKING SOMEONE 

The lonely high fliers trying to find love. 

They have money, good looks and high-powered jobs, but in the fight to the 

top they forgot one thing – finding a partner. 

 

39

Now over 30, they have no time to start looking. As a result, more and more 

lonely single people are asking others to help them find love. According to 

‘Desperately Seeking Someone’, a four-part BBC documentary starting soon, 

dating agencies, social clubs, and small advertisements in magazines are be-

coming a multi-million pound business. 

Today reporter Margaret Morrison spoke to some of the lonely hearts who 

told her about just who you meet when you pay for the introduction. 

MY GIRL MUST LIKE ME, NOT MY WALLET 

John Frantz, 36, divorced (Sales Manager) 

American John Frantz has a wonderful lifestyle and he wants to share it 

with an English girl. 

At 36, he’s the national sales manager for a big printing firm, earns 

£65,000-plus and drives a grey Cadillac. Home is a six-bedroom, five bathroom 

mansion in 1,5 acres of land near Washington DC. 

‘I want to stay in this house,’ says John. ‘I like exotic holidays, but I 

wouldn’t like to live outside the US.’ Divorced five years ago, he now hopes to 

find a wife with the English Rose dating agency in Kent. 

‘Children aren’t so important to me. I don’t want to go to bars to meet 

women because in the US they are more interested in your wallet,’ he says. ‘I 

meet a lot of people through work, but I’ve got a strict rule of never dating 

women colleagues. I know a couple of British women at home and they have an 

air of independence that US women don’t have. I’d like to meet someone who’s 

intelligent and who has her own opinions.’ His first transatlantic phone call 

came from Sandy, a secretary living in Middlesex. 

‘We exchanged photographs, but when she called there was a bit of a lan-

guage problem. We didn’t understand each other’s accent! After that we got on 

well. I decided to come over to London for 12 days. We went out for lunch and 

dinner a couple of times, and we’re going sightseeing on Saturday. I’d like to 

see more of her but romance takes a while to develop. There are a couple of 

other women I’m going to see while I’m here.’ 

NICKY WANTS TO BE YOUR ENGLISH ROSE 

Nicolette Morganti, 29, single (News agency PA) 

Nicolette Morganti’s friends can’t understand why she joined a dating 

agency. 

She has a good job as a personal assistant with a television news agency, 

her own home and a full social life. But the 29-year-old, who has a degree in 

English Literature, is so fed up with British men that she joined the English 

Rose dating agency to get in touch with single American males. 

‘English men are usually materialistic and have no imagination,’ she says. ‘I 

have spent years being bored by men who never do anything exciting. I’m al-

most 30 now and I would really love to find a husband and have children. I’d 

like to live in London for six months of the year and in the States for the other 

six months.’ 

 

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