Pioneer preaches flexibility while her firm cleans up
A Finnish innovator finds new ways to work that earn big returns in a hard sector.
This is a company in which people work when they like, and flexibility is being strongly tested. It is one that Dr Joseph Juran, the management expert based in New York, considers to be the future. SOL is a Finnish company where its employees look well in yellow uniforms and produce heavy-duty vacuum cleaners.
SOL's owner, Liisa Joronen, a slim¹, charismatic brunette of 50, back from a 90-mile keep-fit cross-country ski run in Lapland, says that she has thrown out traditional management styles and hierarchies in help of people motivation and targets.
She has brought fun to the workplace in a nation noted for its engineering innovation, but also for its people's nervousness and introversion. This most extrovert of Scandinavian business leaders sometimes dresses as a sunflower and sings at sales meetings if it will help. The company's name is from the Spanish for sun, and its sun logo has a curved² line turning it into a smile.
The key words around SOL are freedom, trust, goals, responsibility, creativity, joy of working and lifelong learning, Ms. Joronen says. People's creativeness is controlled by everyday and traditional office hours. As work becomes more competitive, so we need more flexible, creative and independent people.
To help staff towards independence of mind, Liisa has abolished territorial space, such as individual offices and desks, and organised a collective similar to a social club. It has a colourful playground, with trees, caged birds³ and small animals, a garden center, a billiard table, sofas, modern art and kitchen corners.
Staff sit anywhere. There is not a secretary in vision. The boss makes the tea if everyone is on the phone to the field teams. Headquarters can be empty in the day and busy in the evenings and weekends, One headquarters worker, keen to go to midweek tango classes, was switching tasks with a colleague. The person supervising the cleaning of Helsinki's metro was working from home.
Flying the country Economy Class, Liisa tells 3,500 staff at 25 branches to kill routine before it kills you. At SOL Days, Japanese - style motivation sessions, she has the whole hall dancing, and urges staff: The better you think you are, the better you will become.
Half the country sees Liisa as a revolutionary boss, and several television programmes have been devoted⁴ to her. The other half thinks she is crazy⑤.
Notes:
1. slim – мүсінді, көрікті.
2. curved - иілген.
3. caged birds – тордағы құстар.
4. to devote - арнау.
5. crazy - есалаң.
3. Which of these adjectives describe the type of worker SOL likes to employ?
fun-loving competitive ambitious responsible animal-loving shy
punctual independent flexible creative
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4. Discuss these questions.
1.Would you like to work in a company like SOL?
2.Which of Liisa Joronen's ideas would you like to introduce into your own company or organisation? Which would you not like to introduce? Why?
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