3.Do not forget to answer the questions. A common error in answering inquiries is failure to answer some of the questions
asked. Prevent this common error by marking on the letter of inquiry the points or
questions to be addressed. Before you send your reply, double-check with the original
letter to see that each point or question has been adequately covered.
4. Sell Your Organization or Product. Put "sell" into every letter you write.An inquiry tells you that the customer was
interested when he or she wrote, but what guarantee do you have that the interest is still
"hot"? Stress the benefit of converting interest into action!
