Учебное пособие по деловому английскому языку Самара Издательство



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the target market. 
 
The concept is simple. Think about another common mix – a cake mix. All cakes 
contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the 
amounts of mix elements contained in it. So for a sweet cake add more sugar! 
It is the same with the marketing mix. The offer you make to your customer can be 
altered by varying the mix elements. So for a high profile brand, increase the focus on 
promotion and desensitize the weight given to price.Let’s look at the elements of the 
marketing mix in more detail. 
Product 
A product is a good or service that a business owner provides for sale to his target 
market. When it comes to developing a product, the design, quality, packaging, features, 


 
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after-sales service, and customer service should be considered.If you want to start a 
business, you need to know what you are going to sell.  You may think that you can just 
sell any product that you think appeals to your target audience. However, you need to 
research and study the market before you can actually figure out what to sell to meet the 
demands and needs of your customers. Keep in mind that warranty, service, and support 
are very important. 


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