Белый Черный Бежевый Простой Корпоративный Засечки Презентация

Apple
Kalieva Elvira
Asanova Ayazhan
Amangeldieva Sara
Outline
History of the company
Founders
Company mission
Marketing moves
promotion
Founders advice for a
generation

Glossary
graveyard-кладбище
miracle-чудо
tool-инструмент 
Poorest - очень бедный 
Survive - выживать
Otherwise -в противном случае
Orient -ориентироваться 
Hurry - торопиться

History of the
company
The company was founded in California by Steve Jobs, Ronald Wayne and Steve Wozniak, who
assembled their first personal computer based on the MOS Technology 6502 processor in the mid-
1970s. After selling several dozen of these computers, young entrepreneurs received funding and
officially registered Apple Computer, Inc. on April 1, 1976
The Apple I, released in 1976, was not the first programmable microcomputer. The right of primacy
belonged to the Altair 8800 microcomputer, which was created by Ed Roberts and distributed through
catalogs in 1974-1975. However, Altair was not a "personal computer", because it did not give the
opportunity to solve more or less serious tasks with its help.

Founders

Company mission
Apple's mission statement is one of the poorest statements you'll find on a mission list. According to
Bloget, Apple only lists its products, which is not the company's true mission. This is true. Apple talks
about its core products and doesn't touch its customers in any way, doesn't talk about how to survive,
about its philosophy, about the "i" concept, or about maintaining its image. The company does not
explain what values are most important and what should not be brought to the fore. The above
statement is commercially oriented, which will allow Apple to expand the product market, otherwise
the company's mission will become obsolete. In other words, Apple is in no hurry to share its vision
with the public about its mission. However, they have such a vision and it can just be used as a
mission:
Apple is committed to bringing the best computing
experience to students, teachers, creative professionals,
and consumers around the world through its innovative
hardware, software, and networked applications.

Marketing moves
promotion
Commercial: "1984" is a television commercial directed by Ridley Scott, dedicated to
the Macintosh computer. First shown on January 22, 1984. The title is used and the
plot of George Orwell's dystopian novel "1984" is played out.
"Think Different" is a successful Apple advertising campaign of 1997-2002.
Exhibitions: Apple annually organizes the MacWorld exhibition, where it presents its
new products and updates.
The Apple logo and products can be seen in many famous films, cartoons and TV
series (such as "Back to the Future 2", "Forrest Gump", "Mission Impossible", "Iron Man
2", "Toy Story 3", "Doctor House" and many others).

The computer is the most amazing tool I
have ever encountered. This is a bicycle for
our consciousness
Good advertising educates people, that's all.
You can't fool people in this business. The
products speak for themselves.
 
It doesn't matter to me to be the richest man in the graveyard.
Going to bed and thinking that today you have performed a real
miracle is what is important to me.