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moluch 342 ch2
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- Hootsuite, «We are social». World Internet Use Index (April 2020)
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№ 52 (342) . Декабрь 2020 г. 130 Маркетинг, реклама и PR Digital marketing is a general term used for targeted and inter- active marketing of goods and services that uses digital technology to attract potential customers and retain them as consumers. The main goal of digital marketing is to promote goods and increase sales through various techniques. Digital marketing involves a variety of marketing tactics to promote products, services and brands. Its in- termediaries are the above-mentioned television, radio and Internet networks. Fig. 1. Hootsuite, «We are social». World Internet Use Index (April 2020) Below we look at the statistics for the «We are social» column provided by Hootsuite. (all data are as of April 2020) [7] Figure 1, we can see from the statistics that the world population is currently approaching 7.8 billion and almost 4.6 billion of them are active In- ternet users. The diagram above presents a series of the most popular social networks used by the world’s population. Facebook, YouTube and WhatsApp are leading the way. People who engage in marketing through social media are called targetologists. And they may earn different amounts of money de- pending on factors such as how well they know their profession, their audience of infl uence, their high personal image in the community, and so on. For example, on Facebook, targetologists with an average level of personal status can earn $300–400 from the advertising of one company. Or if we take the YouTube network, for every 1,000 viewers who watch videos provided by bloggers through this net- work, the YouTube network pays video owners an average of $1.5–2, and that’s different excluding taxes [8]. (As of 2020) We see that the «blogging profession», which is becoming more popular among young people today, can be benefi cial in its own right. But in order to Fig. 2. жүктеу/скачать 4,47 Mb. Достарыңызбен бөлісу:
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