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B e n e f i t s:
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The wide reach offered by mass media is phenomenal. It can target a global audience.
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Television, movies, Internet and the radio are some of the best forms of entertainment.
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Mass media can be used for educational purposes in an effective manner.
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The
media like television, radio and the Internet increase an overall awareness
of the masses. They enhance the general knowledge by providing us with information from
all over the world. News broadcasted through different media helps us know about the day-
to-day events in the world. News, telefilms and documentaries revolving around social issues
increase a social awareness.
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Newspapers, apart from updating us with the latest news and new information, also
contribute to the enhancement of our vocabulary. Newspapers are the best beginners
in developing reading habits in children. Through
the print media, they
provide the general
public with a platform to give updates about their parts of the city, exchange their views over
different issues that the society faces and share their thoughts on a larger scale.
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Media serve as the best means for a speedy spread
of news about important
incidents or events taking place. What has happened in the remotest corner of the world can
reach us within minutes, thanks to media. The speed that technology has achieved is helpful
in times of crisis when media is to be used for reporting news needing immediate attention;
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Media has a direct impact over the lifestyle of society.
D r a w b a c k s:
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The negative psychological effects of media are seen in
terms of media changing the
people's outlook of looking towards life. Media being one of the prominent sources of looking at
the outside world has changed the cultural and moral values of society. The majority of the
audiences believe in what is depicted by the media. Many think all of it as true. Youngsters and
children are bound to mix the reel and the real world and get highly influenced by the mass media.
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At times, the information reported may not be authentic from every angle. Hence,
there may be a misinterpretation of a situation.
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News can be manipulated to influence the minds of the audiences. For example —
a particular political party may manipulate
reports in their favor, which would indicate the
political control in the media.
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A particular event or a celebrity may receive undue importance and set wrong ideals
before the youth. It may present an ostentatious lifestyle, which may inculcate wrong ideals
amongst youngsters.
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