Учебно-методическое пособие для студентов специальности «Дизайн»

Reading Comprehension and Discussion Tasks

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2. Discuss the following.
Text 2. THE FIRST INDUSTRIAL DESIGNER Pre-reading Tasks 1. Practise the pronunciation of the words from the text. When in doubt use

Reading Comprehension and Discussion Tasks
1. Decide whether the following statements are true or false according to the
text.
1. Many of the standard principles of industrial design were known to pre-
industrial societies.
2. Palaentologists measure man’s evolution partly through the changes I
flint implements, the earliest of all found in the Olduvai Valley Gorge in
Tanzania.
3. Flint tools are roughly made and show little understanding of the nature
of the substance from which they are formed.
4. There is a narrow range of tools, but each type is already adapted to do a
different job.
5. Standardization was not understood by the civilizations of the Ancient
World.
6. The medieval maker was perfectly capable of the kind of structural logic,
economy and ingenuity.
7. The tile industry in the Middle Ages was less organized than the potteries.
8. Medieval attitudes towards design were not present in the workshops of
the seventeenth and eighteenth centuries.

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9. Eighteenth-century designers produced a wide range of precision instru-
ments for various purposes.
10. Many of the leading designers of our own day have drawn inspiration
from non-European sources.
2. Discuss the following.
1. Talk about the characteristics of design in pre-industrial societies.
2. Compare medieval attitudes towards design to eighteenth-century design
philosophy.
3. Talk about multicultural contribution to modern design philosophy.
Text 2. THE FIRST INDUSTRIAL
DESIGNER
Pre-reading Tasks
1. Practise the pronunciation of the words from the text. When in doubt use
a dictionary.
Ad hoc, amateur, naturalistic, utilitarianism, art-manufacture, significant,
orthodox, scientific, venture, requirement, technique, elaborate, ceramics,
gauge, tureen, vehicle, archive.

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