Sh.Ualikhanov Kokshetau State University,
Kokshetau, Kazakhstan The study of the ideologem is the main unit of political discourse is currently a relevant area in linguistics. This article discusses the key ideology is the modernization of public consciousness which forms the value paradigm of public consciousness in Kazakhstan. The ideologem is considered as a mental phenomenon, a concept that implements with the help of linguistic means the most important social functions and forms a common ideological space. The material of the study was N.A. Nazarbayev's Program Article "Looking to the Future: Modernization of Public
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