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Reading Comprehension and Discussion Tasks



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Reading Comprehension and Discussion Tasks 
1. Define the following statements as true or false.
 
1. As a verb “to design” refers to the final plan or the result of implementing 
that plan in the form of the final product of a design process. 
2. By the turn of the twentieth century, a new stylistic vocabulary had been 
firmly established. 
3. Art Nouveau flourished in France and Belgium 
4. The term Art Nouveau derives from the popular illustrated magazine 
“Jugend” that was published in Munich. 
5. Viennese avant-garde designers provided a wide range of well-designed, 
often handmade products for a sophisticated audience. 
6. The exhibition, scheduled for 1915, was postponed on account of World 
War I and did not take place until 1925. 


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2. Answer the following questions: 
1. What is design? What does the word design mean as a verb and as a 
noun? 
2. Who is called a designer? what function does this person fulfill? 
3. What were two main forces that influence the avant-garde design scene? 
4. What kind of new design influences were established? 
5. What kind of features characterize the decorative vocabulary of Art 
Nouveau? 
6. Where does the term Art Nouveau derive from? 
7. Austrian and German Jugendstil, or “youth-style,” took its name from the 
popular illustrated magazine “Jugend”, didn’t it?
8. What was important for Jugendstil designers? 
9. What movement was opened in Britain? 
10. What did nineteenth-century British design reformers advocate? Why did 
they begin to reevaluate the importance of mass production? 
11. What kind of switch did Viennese avant-garde designers make? What did 
they provide? 
12. Why did French designers fell the need to reestablish their role as leaders 
in the luxury trade? 
13. Why did the exhibition, scheduled for 1915, was postpone? Until what time? 
14. What gave a name to the style now commonly known as Art Deco? 


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