Place Place includes company activities that make the product available to target consumers. Place is also known as channel, distribution, or intermediary. It is the mechanism
through which goods and/or services are moved from the manufacturer/ service provider
to the user or consumer. The place may include the location of your business, distributors,
shop front, possible use of the Internet, and logistics.
Price The price is the amount of money that customers have to pay to purchase products or avail of services. There are several factors that you have to consider when it
comes to price. These include discounting, price setting, credit collection, and cash and
credit purchases. The company’s goal in terms of price is to reduce costs through
improving manufacturing and efficiency, and the marketer needs to increase the
perceived value of the benefits of its products and services to the buyer or consumer.
