Texts for retelling and discussion 1. Read the text and retell it: Marketing mix Individuals who are planning to launch a business no matter how big or small
should learn about marketing. Marketing is crucial to the success of a business, with its
main focus on customer satisfaction, quality, and consumer value.
Marketing Mix is one of the most commonly used strategies. It is also called the
4Ps: price, place, productand promotion. The marketing mix is the set of controllable tactical marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in
