Price • What is the value of the product or service to the buyer?
• What discounts should be offered to trade customers, or to other specific
segments of your market?
• How will your price compare with your competitors?
Promotion • Will you reach your audience by advertising online, in the press, on TV, on radio,
or on billboards?
• When is the best time to promote? Is there seasonality in the market?
• How do your competitors do their promotions? And how does that influence your
choice of promotional activity?
