Don't: overuse jargon, obscure abbreviations, or needlessly complex language. Do: write in plain, direct language whenever possible. How are you going to be persuasive? Convincing proposals can use emotional ap-
peals, but should always rely on facts as the bedrock of the argument. For example, a
proposal to start a panda conservation program could mention how sad it would be for the
children of future generations to never see a panda again, but it shouldn't stop there. It
would need to base its argument on facts and solutions for the proposal to be convincing.
