Учебное пособие по деловому английскому языку Самара Издательство

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түрі	Учебное пособие

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How to Write a Proposal (2)

I. Planning Your Proposal
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Define your audience. You need to make sure that you think about your audience
and what they might already know or not know about your topic before you begin writ-
ing. This will help you focus your ideas and present them in the most effective way. It's a
good idea to assume that your readers will be busy, reading (or even skimming) in a rush,
and not predisposed to grant your ideas any special consideration. Efficiency and persua-
siveness will be key.
Who will be reading your proposal? What level of familiarity with your topic will
they have? What might you need to define or give extra background information about?

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What do you want your audience to get from your proposal? What do you need to
give your readers so they can make the decision you want them to make?
Refine your tone to meet your audience's expectations and desires. What do they
want to hear? What would be the most effective way of getting through to them? How
can you help them understand what you're trying to say?

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