Gift Giving As you can imagine, gift giving is a tricky area. On the one hand, sharing gifts is a
traditional part of business in many European countries and can be a great way of show-
ing respect. Conversely, people in other countries may treat a generous gift as little better
than a bribe.
Keep the culture of your guest’s home country in mind. When it doubt, items from
your own culture (such as coffee table books of your region or locally produced goods)
are safe choices, demonstrating thought and consideration without being ostentatious.
Success in business entertaining is much like entertaining people in your personal
life: sticking to safe options unless you know an individual very well, and considering
your guest’s enjoyment first, will almost always see you right.
