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+ Start with the table description
+ Give clear, outstanding examples of figures from the table
+ Use linkers (On the other hand, as regards, overall)
+ use simple language
Don’t!
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Make a free structure
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Write more than 5 sentences
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Ramble
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Describe the trends not supported by the facts
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Start your sentences without linkers
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Use the words you do not know
Texts for retelling and discussion
1. Read the text and retell it:
New Business
1. To start a new business you need to consider numerous factors: inflation rate,
government bureaucracy of your state, availability of labour force and unemployment
rate in the chosen business industry.
2. The advantages are: tax incentives,
a strong currency, cheap rents, government
grants, forming the stable economy.
3. The disadvantages include the lack of management skills, business knowledge in
book-keeping, marketing and human issues in the area of potential business.
4. A myriad of independent consultants
advise an entrepreneur in law, accountancy,
and banking, that’s why the picture is fragmented and complicated, so the people become
confused.
5. You need to explore the potential profitable areas of business from delivery to
making some new boxes.
6. Then you need to perform a SWOT analysis to evaluate
your strengths and weak-
nesses, and know about your opportunities and threats.
7. In order to succeed you not only need to have a great business, but also to form a
good team of people.
8. The right team of professionals is essential to get the business running.
9. Firstly, the team needs the ability to sell, in other words to persuade other people
to buy what you are selling.
10. Also, the team needs the ability to count: to understand the accountant’s
books
to drive the business.
11. Moreover, the team needs different types of experience: customer experience,
product experience and start-up experience.
12. Furthermore, the team needs to have professional contacts to help your business
succeed.
13. Finally, the team must be aware of future sacrifices of time and money.
14. Of course there is no magic
formula to start a business, but the team is an ex-
tremely important factor.
15. By following these steps you will succeed in your new business.
