В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина английский язык для экономистов english for economists

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vendor – продавец;
mutual benefits – обоюдная выгода;
advertisement – реклама, объявление;
pricing – калькуляция цен;
storing – складирование;
value – стоимость;
marketing research – изучение рынка сбыта;
compile data – собирать данные;
to define the problem – определять проблему;
expensive – дорогостоящий;
cost – цена; стоимость;
find out – находить;
involve – включать в себя;
exceed – превышать;
add – добавлять, прибавлять;
sell – продавать;
buy – покупать;
mutual benefits – обоюдная выгода.
Упражнение 4. Прочтите слова и сопоставьте их с русскими 
словами.
Marketing, business, transporting, process, information, po-
tential, problem, analyze, result, operation, activity.
 Упражнение 5. Переведите слова на русский язык, обращая 
внимание на суффиксы.
To perform – performance;
to produce – producer – production;
to consume – consumer;
to define – definition;
to collect – collection;
to compile – compilation;
to operate – operation.

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TEXT
Прочтите текст и постарайтесь понять его основное 
содержание.
Marketing
Marketing is the performance of business activities connected 
with the flow of goods and services from producers to consumers. 
Marketing includes the following operations: transporting, storing, 
pricing, and selling goods. The most important thing in marketing is 
finding out who the customers are and what they want. Marketing 
is the process of having the right product at the right time in the 
right place, the process that brings mutual benefit to customers 
and vendors.
Transporting means carrying goods from the place of their 
production to the place of their selling.
Storing is necessary because the consumer desires to buy goods 
without waiting.
Pricing involves the art of determining what price is the 
best.
Selling involves helping consumers to discover their needs. 
Marketers should inform potential buyers of where goods can be 
bought and how much they cost.
Marketing research is also very important. The following steps 
in marketing research are: defining the problem, collecting data, 
compiling data and analyzing the results, advertising.
Marketing operations are very expensive and one should 
consider the value added through marketing. Marketing becomes 
too costly only when cost exceeds the value it adds.

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