В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина английский язык для экономистов english for economists
жүктеу/скачать 1,06 Mb. Pdf көрінісі
|
| TEXT XIV
(To be read after Unit XIII To be read after Unit XIII) Прочтите текст и выполните последующее задание. Computer in Marketing Research A computer makes possible more refinement of marketing research and predictions of future markets. For example, cosmetics manufacturers used only two variables in gauging future markets: the number of females over fourteen years of age, and disposable income. With a computer it’s possible to consider more variables and make forecasts of possible sales more accurate. Instead of taking merely «females over fourteen» as one of the variables, the researches can take into account different age groups within the over-fourteen category, and the change in disposable income from the previous year, as well as, the absolute amount of disposable income. When the calculations had to be performed with paper and pencil and an ordinary desk calculator, the mathematical models 142 employed had to be very simple. With a computer it became fairly easy to solve much more complicated equations. The advantages of using more variables in forecasting are obvious. For example, it’s valuable for automobile companies to know what the total demand for automobiles is but it’s more valuable for them to know what the demand will be for various types of cars and in various sections of the country. Another very useful technique possible with computers is simulation. The value of the simulation process is that it makes possible penalty-free trial and error. One can simulate various possible courses of action, and see what the results will be merely by changing the terms in a mathematical model. Задание. Найдите в тексте предложения, где идет речь о преимуществах использования компьютера в маркетинге, и переведите их. |