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Ключевые слова: Имплицитные единицы, собственные имена, адресант, адресат, текст, лингвистика
текста.
Mashynbayeva G.A.
Features of implicit elements in the texts of mass media (own names)
In the article using of own names in two various interpretations in mass media is considered. The first group of
own names carries out nominative function, the second group is characterized by using of own names in figurative
meaning. The meaning of own names of the second group is connected with names of the well-known characters.
Names of famous heroes from works of art and its information of known figures in the history are used for introduction
the additional meaning. These names play large role from the art and stylistic point of view at information transfer in
mass media. The author of article analyzes values and a role of own names taken from the Kazakhstan mass media.
Keywords: Implicit units, own names, sender, addressee, text, text linguistics
Редакцияға 10.03.2015 қабылданды.
№ 3 (106) 2015
187
ӘОЖ 82:81-26; 82:81›38
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