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ВЕСТНИК Евразийского национального университета имени Л.Н. Гумилева.
Серия Педагогика. Психология. Социология
BULLETIN of L.N. Gumilyov Eurasian National University. Pedagogy. Psychology. Sociology Series
sequencing of an organization into a coherent
whole. Strategic planning is defined as the
process of developing and maintaining strategic
harmonization between an organization and its
evolving marketing capabilities.
According to Peter Drucker the strategic
planning is connected operations which are
directed to make a threat in a business decisions
when we know the future development of
the organization. Systematic organization of
the universities Educational reforms includes
efforts needed for comparing the results of these
decisions with expectations through organized
systematic feedback [16] [18].
Strategic management is a system of thinking
and managing the organizations which are
directed to coordination of the goals, possibilities,
and
interests of the state, owners and managers.
The dynamism of environmental changes and
changes in the education sphere increased the
importance of strategic management:
-
increasing competition in the sphere of
education;
-
globalization
of business processes;
-
growing requirements of the customers
and
meet their needs;
-
development of information technologies
that allow instant teaching process and receipt of
information;
-
wide availability of modern technologies;
-
the changing role of human resources
and a variety of other reasons.
There is no single universal management for
organizations and consequently no common
strategy for all of them. Every educational
organization has its characteristics; consequently,
the process of formulating a strategy for each
organization is unique, as it is related to its
market position, depends on the dynamics
of development and competitiveness of the
industry [17]. Strategic management plays an
important role in organizations social, political,
technological and many other environmental
factors. And the competitiveness of products
or services produced by an educational
organization for example teaching staff, other
competitions where the students take a part plays
a significant role on the image of the university. If
we want to develop an organization’s strategy we
should draw attention to approaches, rules and
procedures.
The term «strategy» has an enormous number
of related terms and functional meanings in
different situations have various explanations in
a dictionary. The main goal of the organization
is to achieve the main objective that represents a
competitive advantage, principles.
According to Kuntz the strategy of
management need a common direction in the
sphere of managing. The organization requires
the main objectives and the main ways to achieve
the strategy of management at the educational
organization. Strategic management is a
decision-making process, a systematic approach
to managing strategic change in an educational
organization. Also, strategic management is a
positioning an organization through strategy
and capacity planning in a real-time. To attain
the realization of strategy organization should
do a systematic monitoring to solve the problem
of management.
At the same time, strategic management can
be regarded as the art and science of designing,
realization and evaluating cross-functional
solutions to achieve goals and solve problems of
managing.
Often the term «strategic management» is
replaced by the words «strategic planning»
or «strategy of the management». Overview
the foreign and domestic literature shows
that strategic planning is a part of strategic
management.
Strategic management, as opposed to strategic
planning, is a real-time management system that
emphasizes changes. Strategic management is
an essential area of the process of realization,
evaluation and monitoring the strategies of the
educational organizations.
According to experts in the field of strategic
management the basic difference between
strategic planning and strategic management is
as follows:
-
the weak information, changes in the
external environment in strategic management
leads to falling the management system we
should develop information systems to improve
strategic
management;
Zh.B. Baltabayeva
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Л.Н. Гумилев атындағы Еуразия ұлттық университетінің ХАБАРШЫСЫ.
Педагогика. Психология. Әлеуметтану сериясы
ISSN: 2616-6895, eISSN: 2663-2497
-
changes in the external environment
requires quick responses in a fast-changing
world;
-
the changes in the external environment
in the strategic management divided into: long-
term and operational;
-
the response to the environmental
changes is clearly shown in strategic plans and is
used
rapidly in real-time;
-
the external environment in the strategic
management considers the methods and
strategies
of change in the environment;
-
the management system includes the
budget, stable factors, elements of strategic
planning and improvements needed to solve
strategic issues and to adapt to the changes in the
external environment.
Strategic management is the collaboration
of strategic analysis, forecasting, planning and
realization in a far changing world in the external
environment. The most important task of the
strategic management in the long term is to ensure
the sustainability and high competitiveness of
the organization, the most efficient use of all its
resources and above all its human potential.
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