An appeal to authority is expressed primarily in the use of precedent names. The correlation of
advertised objects with well-known personalities that are important for the target audience in intellectual
and emotional aspects, acts on the consumer as evidence of the elite status of these objects:
For example, having analyzed some posts in Kuat Bolatov‘s travel blog, who has about thirty
thousand followers it can be seen the usage of the tactics of appealing to authority. Sometimes, certain
categories of persons traditionally associated with high social status act as authority.
―I continue to share with you travel notes from a trip to China. Let me remind you that behind you are already 4 big cities (Beijing, Wuhan, Shanghai, Suzhou) and the Great Wall of China. Exactly the middle of the route. Next, Zhejiang Province, Hangzhou City. The birthplace of the richest Chinese in the world, Jack
