Казахского государственного женского педагогического университета
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| Key words: communicative strategy, communicative tactics, tourist discourse, travel blogs, linguistics
The beginning of the XXI century is characterized by a surge of research interest in the texts of tourist discourse: at present one can observe a multi-vector study of the phenomenon of tourism in the works of linguists, sociologists, psychologists, cultural studies, economists. The genre system of domestic and foreign tourist discourse system is actively studied. In other words, tourism in the 21st century has become a significant social, cultural and political phenomenon. Modern tourist activity is not only a developed industry, but also a mass culture phenomenon, since the number of people traveling around the world is growing from year to year. Being a phenomenon of the 20th century, tourism continues to expand rapidly and strengthen its position as a sociocultural practice and model of recreation, leisure and business, a system of international tourist relations and communications, the tourist market and large-scale industry, transnational and multicultural in nature. According to experts, the 21st century will be the century of tourism. The volume of international tourism grew from 25.3 million people in 1950 to 940 million in 2007 (i.e., more than 35 times), and continuing to grow, according to forecasts of the World Tourism Organization (UNWTO), by 2020 international tourist arrivals will reach 1.6 billion (UNWTO, 2012). Currently linguistics is researching different speech genres within certain institutional discourses. Tourism discourse is fluid and dynamically developing types of institutional discourse, since the industry of tourism operates with constantly updated technological developments. According to British scientist John Urry, tourism is a complex phenomenon with psychological, sociological and cultural dimensions [1]. Thanks to this industry communicators around the world sharing culture and establishing new contacts and gaining new knowledge. Modern tourism, acting in the form of organizing leisure or doing business, is also a system for acquiring new international communications and tourist connections. The terminological system of tourism, fixing new realities in the language, is in a constant dynamic update. Tourism can be defined as an art, science and business activity aimed at attracting and moving travelers and tourists. For many developing countries, tourism is one of the most profitable and dynamic sectors of the global economy and an easy way to achieve sustainable trade relations with other countries. Tourism contributes to the development of the economic situation and facilitates international understanding in the country. All vital conditions have been created in our country to boost cultural, historical, geographical conditions for further development of tourism. Therefore, the Government of the Republic of Kazakhstan has declared tourism as one of the most important sectors of the economy in its long-term development program. Kazakhstan joined one of the prestigious organizations the World Tourism Organization in 1993. Tourism Development Program was developed that year. The state program "Development of historical centers of the Great Silk Road and preservation of cultural heritage of the Turkic-speaking states and the creation of tourist infrastructure" in 1997-2003 was adopted in 1997. The strategic development program, "Kazakhstan-2030" highlighted the special significance of this industry. It has been 27 years since the country gained its sovereignty. Due to the constructive policy of our President, the whole world knows our country today. Presenting Kazakhstan to the world in a good |