Transcript
"If you have a look at this first graph, you can see that our sales topped 50
million the year before last. Then last year sales dropped to 40 million, with a slight
recovery at the end of the financial year. However, this year sales have continued to
drop to an all time low of 30 million. Now let's look at our market share. As you can
see, we have 25% of the market share, 10% down on last year." "A good example of
how important internal communications are is shown by some findings from research
that we have recently undertaken. Good communications is a very key factor in staff
motivation. If you look at this slide, you will see how important it is to get the basics
in place. You need to identify your communication requirement, agree your
objectives and success criteria, identify your target audiences, define the content of
your message and determine the style of delivery. A good illustration of the
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