Приложение №6. STYLES OF COMMUNICATION Interculturalists have identified numerous differences in communication
styles from culture to culture. The most important and most studied distinctions are
the indirect/direct, or high context/low context, dichotomy described below:
Indirect/High Context— Context refers to the amount of innate and largely unconscious
understanding a person can be expected to bring to a particular communication
setting. In high context cultures, such as Thailand, which tend to be homogenous
and collectivist, people carry within them highly developed and refined notions of
how most interactions will unfold, of how they and the other person will behave in
a particular situation. Because people in high context cultures already know and
understand each other quite well, they have evolved a more indirect style of
communication. They have less need to be explicit and rely less on words to
convey meaning—and especially on the literal meaning of the spoken word— and
more on nonverbal communication. People often convey meaning or send
messages by manipulating the context. Because these cultures tend to be
collectivist, people work closely together and know what everyone else knows.
The overriding goal of the communication exchange is maintaining harmony and
saving face.
