Процесс планирования, внедрения и контроля эффективного потока и хранения товаров, услуг и связанной с ними информации от точки происхождения до точки потребления с целью соответствия требованиям
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- Бұл бет үшін навигация:
- Place utility
- This is the only element that generates revenue and supports other activities like product distribution, promotion and advertisement
| Time utility is the value added by having an item when it’s needed. This could happen in the organization, as in having all the materials and parts that are needed for manufacturing.
Time utility is created by providing easy availability of a good or service at the time when customers need or want it. Временная полезность - это добавленная стоимость за счет наличия товара, когда он необходим. Это может произойти внутри организации, например, при наличии всех материалов и деталей, необходимых для производства. Time utility создается путем обеспечения легкой доступности товара или услуги в то время, когда клиенты нуждаются в этом. Place utility can be obtained through the process of making a good or service more easily available to potential customers. Place utility has a lot to do with distribution channels and the physical locations at which goods or services are sold. WHAT IS 4P? The "four P's" of the marketing mix require that for a firm to be successful, any marketing effort must integrate the ideas of having the right product, at the right price, publicized with the promotion, and available in the right place. Logistics plays a critical role particularly in support of getting the product to the right place. Product Product refers to the set of utilities/characteristics that a customer receives as a result of a purchase. The role of product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible. Along with price, place, and promotion, the product provides the ultimate value to the customer and serves as the entire reason for the marketing effort. Price is the amount of money that a customer pays for the product or service offering. pricing is also a very important element in the 4 P's of marketing mix. This is the only element that generates revenue and supports other activities like product distribution, promotion and advertisement. Pricing is Flexible. Pricing is the only single variable that is flexible and can be changed within no time. Place
Customer service is an output of the logistics system. On the other hand, when the organization performs well on all the elements of the marketing mix, customer satisfaction occurs. How would you define customer service? Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy, enjoyable experience with your brand. Explain the importance of the pretransaction, transaction, and post transaction elements of customer service. The pretransaction element consists of returns policies, expected delivery time, and accident plans for problems that may occur during shipment. The expectations are established during the pretransection stage, but it is important for companies to follow to established policies. жүктеу/скачать 0,96 Mb. Достарыңызбен бөлісу:
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