L.N. Gumilyov Eurasian National University,
Astana, Republic of Kazakhstan The article discusses conceptual metaphor theory (CMT) and blending theory (BT), which have become classics of cognitive linguistics. The description of the main types of conceptual metaphors is given and the cognitive mechanisms of their formation are explained. It is noted that the studies of the Hungarian cognitter Z. Kövecses organically complement and develop CMT. He views cultural and social differences through the lens of metaphorical thinking. Based on a comparative analysis, the discrepancies and relationships between CMT and BT are explored. It is proposed to consider these approaches as convergent and complementary.
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УДК 81`25