Some More Tips 1. BE CONCRETE Give specific details.
ABSTRACT CONCRETE
- Your study package will be delivered
soon
- Your superannuation plan will earn high
interest.
- Photocopiers should have appropriate per-
formance parameters.
-Your study package will be delivered in
two weeks time.
- Your superannuation plan will earn 10%
interest.
- Photocopiers should be able to produce
50 stapled copies of 20 double-sided sheets
in less than 3 minutes.
2. BE CONVINCING Use language that is believable.
Avoid exaggeration and superlatives.
Suggest possibilities or probabilities rather than making forceful assertions.
EMPHATIC REALISTIC
-Always
-Never
-Everyone/everything/all
-No-one, nobody
-Must, should, will
-Usually
-Rarely
-Most
-A few, some
-Could, might, may
