Учебное пособие по деловому английскому языку Самара Издательство



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Propose solutions. This is arguably the most important part of your proposal. The 
solutions section is where you get into how you will address the problem, why you will 
do it in this way, and what the outcomes will be. To make sure you've got a persuasive 
proposal, think about the following. 
Discuss the larger impact of your ideas. Ideas that seem of limited applicability 
aren't as likely to spark enthusiasm in readers as ideas that could have widespread effects. 
Example: "Greater knowledge of tuna behavior can allow us to create a more comprehen-
sive management strategy and ensure canned tuna for future generations." 


 
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Addressing why you will do something is as important as stating what you will do. 
Presume that your readers are skeptical and will not accept your ideas at face value. If 
you're proposing to do a catch-and-release study of 2,000 wild tuna, why? Why is that 
better than something else? If it's more expensive than another option, why can't you use 
the cheaper option? Anticipating and addressing these questions will show that you've 
considered your idea from all angles. 
Your readers should leave your paper assured that you can solve the problem effec-
tively. Literally everything you write should either address the problem or how to solve it. 
Research your proposal extensively. The more examples and facts you can give 
your audience, the better -- it'll be much more convincing. Avoid your own opinions and 
rely on the hard research of others. 
If your proposal doesn't prove that your solution works, it's not an adequate solu-
tion. If your solution isn't feasible, nix it. Think about the results of your solution, too. 
Pre-test it if possible and revise your solution if need be. 
 


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