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Addressing why you will do something is as important as stating what you will do.
Presume that your readers are skeptical and will not accept your ideas at face value. If
you're proposing to do a catch-and-release study of 2,000 wild tuna, why? Why is that
better than something else? If it's more expensive than another option, why can't you use
the cheaper option? Anticipating and addressing these questions will show that you've
considered your idea from all angles.
Your readers should leave your paper assured that you can solve the problem effec-
tively. Literally everything you write should either address the problem or how to solve it.
Research your proposal extensively. The more examples and facts you can give
your audience, the better -- it'll be much more convincing. Avoid your own opinions and
rely on the hard research of others.
If your proposal doesn't prove that your solution works, it's not an adequate solu-
tion. If your solution isn't feasible, nix it. Think about the results of your solution, too.
Pre-test it if possible and revise your solution if need be.
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