2 State the problem. After the introduction, you'll get into the body, the meat of your
work. Here's where you should state your problem. If your readers don't know much
about the circumstance, fill them in. Think of this as the "state of affairs" section of your
proposal. What is the problem? What is causing the problem? What effects does this
problem have?[
Emphasize why your problem needs to be solved and needs to be solved now. How
will it affect your audience if left alone? Make sure to answer all questions and cover
them with research and facts. Use credible sources liberally.
Don't : rely solely on generic appeals to emotions or values. Do: tie the issue to the audience's interest or mission statement as directly as possi- ble.