4. Translate the following sentences from English into Russian: 1. Most first-time entrepreneurs believe that having an original idea is the key to
success.
2. The last two decades saw the rise in interest to all kinds of “green” products and
now, if the manufacturer says that their cars protect the environment, they sell like hot
cakes.
3. What we’re aiming at in this meeting, is to find a way to reduce waste at our
chemical plant.
4. How are you going to give it a more upmarket image, I wonder?
5. Every year in the past three decades, Edison Awards chose the prospective prod-
ucts in various business spheres and by now, there are more than 50 companies who have
won their award for innovation.
6. This idea doesn’t offer very much return to potential investors, I’m afraid.
7. Don’t tell anyone about it until you have a working prototype – Ted had this
great idea for a new application design, and they killed it at the very first meeting.
8. Some people think there’s absolutely nothing wrong with stealing ideas, whereas
others believe it’s extremely unethical.
9. What can we do to keep our existing customers interested and loyal?
10. Generating ideas is a hot topic today: there are hundreds of websites that offer
idea generation techniques and advice.
11. The first Iphone, Ipad and Ipod, as well as many other popular products were
developed in response to customer research.
12. I think we should increase our R&D budget if we want to make good progress.
13. Last year we had a big problem with sales, but then our marketing team had a
brilliant advertising idea and now we’re opening a new office to satisfy consumer de-
mand.
14. People who are busy improving themselves usually have no time to criticize
others.
15. We’ll give you the investment you need, if you tell us how your product can fill
a gap in this market.