В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина английский язык для экономистов english for economists



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Advertising and Promotion. 
Advertising and Promotion are 
intended to convince customers to buy products or services. Adver-
tising is a form of presentation and promotion of goods by a sponsor. 
Proof of advertising activity from the participating merchant in the 
form of a paid invoice from the merchant and a tear sheet from the 
print media is required for final payment.
Public Relations. 
This activity increases in-house capabilities. 
Therefore, it is necessary to retain the services of an international 
public relations firm in order to coordinate those activities.
Business Relationships. 
This activity permits us to maximize 
our efforts and focus on the major retailers and buyers. Promo-
tional activity by retailers may need to be reviewed in the near 
future.
Credit Terms.
Standard credit terms will be offered to 
wholesalers/retailers (2% 10 net 30), while be accepted on the 
retail level.


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Задание 1. Переведите на русский язык абзацы 1, 4, 7.
Задание 2. Составьте резюме на русском языке.
TEXT XI
Прочтите текст с целью общего понимания содержания.
Key words:
demand – спрос,
supply – предложение,
price tag – ценник,
grain exchange – хлебная биржа,
stock market – фондовая биржа,
house hold – домашнее хозяйство,
fast-food outlet – торговая точка быстрого приготовления 
(фастфуд),
New York Stock Exchange – Нью-Йоркская фондовая биржа,
Chicago Board of Trade – Чикагская торговая палата.
Understanding Individual Markets: Demand and Supply
Teach a parrot to say, «Demand and Supply», and you have 
an economist! There is a strong element of truth in these words. 
The simple tools of demand and supply can help us to understand 
not only specific economic questions, but also the operation of the 
entire economic system.
In this case we will examine the nature of markets and how 
prices and outputs are determined. But we assumed there that 
product and resource prices were «given»; no attempt was made 
to explain how prices are «set» or determined. We now build the 
concept of a market more fully.


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