Министерство образования республики беларусь учреждение
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- ОБРАЗОВАНИЯ « БАРАНОВИЧСКИЙ ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ » И
- ИНФОРМАЦИИ Практическое пособие для студентов
| МИНИСТЕРСТВО ОБРАЗОВАНИЯ РЕСПУБЛИКИ БЕЛАРУСЬ УЧРЕЖДЕНИЕ ОБРАЗОВАНИЯ « БАРАНОВИЧСКИЙ ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ » И . Л . ЗВОНАРЁВА MASS MEDIA СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ Практическое пособие для студентов учреждений высшего образования Рекомендовано к печати редакционно - издательским советом университета Барановичи РИО БарГУ 2013 — 2 — УДК 811.111 ББК 81.2 Англ -9 З -42 А в т о р И . Л . Звонарёва Р е ц е н з е н т ы : Е . Г . Карапетова , доцент кафедры теории и практики английского языка МГЛУ кандидат филологических наук , доцент ; Ю . А . Ващилко , старший преподаватель кафедры профессиональной иноязычной подготовки БарГУ З -42 Звонарёва , И . Л . Mass Media = Средства массовой информации [ Текст ] : практ . пособие для студентов учреждений высш . образования / И . Л . Звонарёва . — Барановичи : РИО БарГУ , 2013. — 83, [1] с . + 1 электрон . опт . диск ( С D-ROM) : зв ., цв . ; в бумажной упаковке 12 × 12 см . — ( Приложения ). — 130 экз .— ISBN 978-985-498-539-8. Включает упражнения , задания и газетные тексты для анализа , направленные на совершенствование навыков и развитие умений смысловой интерпретации аутентичных текстов на английском языке ( статей из газет и журналов ), расширение рецептивного словарного запаса студентов , обеспечивающего понимание ими оригинального текста ( газетные статьи , новости , интервью , реклама , репортажи ). Книга идёт в комплекте с компакт - диском для аудирования . Предназначено для студентов II курса специальности 1-02 03 08 Иностранный язык ( английский ), а также для лиц , изучающих английский язык самостоятельно . Табл . 15. Рис . 1. Прил . 7. УДК 811.111 ББК 81.2 Англ -9 © Звонарёва И . Л ., 2013 ISBN 978-985-498-539-8 © БарГУ , 2013 — 3 — Foreword Mass media denotes a section of the media specifically designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. Mass media has become an integral part of our lives and cannot be separated from our life as far as we are now in the midst of the information revolution. Due to continuing developments in media technology, we are flooded by a huge volume of non-stop information. Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire, but on the safe side, it helps a lot to inform us about the realities as well. But Mass media encompasses much more than just news, although it is sometimes misunderstood in this way. It can be used for various purposes: 1. Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. 2. Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games. 3. Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public). This book is compiled for second-year University and College students majoring in English, though it can also be used as a self-study reference. The compilation is intended for the development of communication skills, perfection of students’ reading skills, improvement of their ability to understand and analyse authentic English newspaper texts and TV news reportages. The book consists of 9 Units: The role of mass media in our life, The British Press: Vocabulary Development Section, Headlines of the newspaper articles, Newspaper Article Structure, Terrorism, War and Warfare, Natural Disasters, Visits/Talks/Agreements, Crime and Justice. Each unit is supplemented by various exercises, tasks for listening comprehension, authentic English texts taken from newspapers for analysis and afterwards discussion. The book also includes 5 Appendices: Front page analysis scheme, Lists of Abbreviations, Newspaper words, Useful expressions necessary for content analysis of newspaper articles and Newspaper article analysis scheme. This book can be used either in a language class or for self-study due to its structure. The book comes with a CD for the listening comprehension section. жүктеу/скачать 0,58 Mb. Достарыңызбен бөлісу:
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