Актуальные вопросы социологии
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| Абай атындағы ҚазҰПУ-нің ХАБАРШЫСЫ, «Əлеуметтік жəне саяси ғылымдар» сериясы, №3 (75) 2021 ж.
10 The correlation of culture and sociality forms sociocultural contradictions. They are most fully manifested in permanently forming confrontations between historically entrenched programs and innovations designed to change them. These contradictions, ultimately, are explained by the difference in the patterns of changes in social relations and culture. If the former, as a rule, entail the achievement of efficiency to some necessary real level sufficient to optimize society, the latter always include a value judgment of the eventual phenomenon from the point of view of the optionally realizable ideal. The sociocultural approach emphasizes the interdisciplinary nature of the study of the information society, not only from the point of view of information and communication theories, but also from the point of view of psychology, sociology, cultural studies and ethics. Here are some examples that support the views expressed. The object of modern social psychology for study is the Internet environment, which is considered as the interaction of active people, who implement basic human needs: communicative, cognitive and game. In terms of cyberspace, virtual reality, interaction, perception, Internet addiction, psychology appeals to the sociocultural concept of L.S. Vygotsky, according to knowledge of which is formed not only through qualified information processing, but in the course of active development of cultural and historical experience of collective interaction on the basis of improved tools of human activity, among which semantic tools are the most important. The academic direction of computer ethics, formed in the 80s in the United States, demonstrates an interest in the ethical image of the network from the standpoint of the behavior of its users, demonstrating the interconnection of technology with moral and social values. The research subject of the new direction in social science, the Internet sociology is the audience of the global network and the forms of sociocultural interaction of people when sharing information There are also alarming tendencies and risks of the information society, which are associated with a change in spiritual culture with narrow professional knowledge, distortion of orientation, leisure and entertainment, squeezing out real live communication with virtual, changing the nature of human thinking from creative to instrumental. Socio-cultural problems of the information society directly connected with the conceptual field of globalistics. An important paradox of the emerging information society is the confrontation between the globalization of the world and the originality, the identity of a particular society, between the comparative technologism of the virtual space and the ethnic and cultural groups located in it, which claim to protect privacy. From a turning point of view, the famous sociologists-theorists of globalization see a change in the balance of power, which reduces the role of traditional socio-cultural instruments. For example, A. Giddens defines globalization as a deep detraditionalization of social life, while “... tradition is closely related to the memory, it contains an element of ritual; it deals... with the formulaic notion of truth, it has binding moral and emotional power ” [8]. It can be concluded that globalization renews current and future trends in social development in relation to the values of cultural diversity and cultural identity, which are equally manifested as catalysts for economic growth and social order. Thus, modern forms of life created by the information society determine the tasks of modern social theory. The current social theory is a deliberate analysis of the existing forms of social life, a three-dimensional phenomenology of everyday life. The formation of a new social image convinces researchers to turn to the methodological arsenal of socio-cultural analysis of the information society, the main provisions of which can be understood and described the following phenomena: 1) socio-cultural relations in the information society (Internet lifestyle, information literacy, information behavior and culture, computer phobia, information communication); 2) socio-cultural communities, which are in the information and communication space (environmental, gender, cognitive); 3) socio-cultural processes in the information society (interaction of globalization with the world of each person individually, cybercrime, manipulation of consciousness, digital division, information wars, zombie society). ВЕСТНИК КазНПУ им. Абая, серия «Социологические и политические науки», №3 (75), 2021 г. 11 жүктеу/скачать 287,62 Kb. Достарыңызбен бөлісу:
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