Keywords: tourism, development, efficiency, domestic tourism, natural reaction conditions, tourist
flows, tourist climate.
INTRODUCTION Kazakhstan, occupying a favorable geopolitical
position, possessing significant natural and recre-
ational resources and objects of world cultural and
historical heritage (11 objects are included in the UN-
ESCO world cultural heritage list), has a unique natu-
ral diversity, has the potential to develop new tourist
products and all the necessary basic prerequisites to
become a major player on the world tourism map.
However, the tourism industry is currently devel-
oping at a moderate pace with little socio-economic
impact on a national scale. In order to increase tour-
ist flows to the Republic of Kazakhstan it is necessary
to create favorable conditions for the development
of the industry’s potential by reducing barriers and
strategic planning of the industry.
This Program is aimed at improving the availa-
bility and quality of tourist services and products,
as well as the quality of life of the population of the
Republic by developing places of tourist interest and
mass involvement of labor resources in the tourism
industry, radically increasing the external and inter-
nal tourist flow, increasing investment in the tourism
industry by creating a favorable tourist climate, pop-
ularizing the tourist potential of Kazakhstan in the
domestic and international markets, and fully insti-
tutionalizing the country’s tourism industry.
At the same time, the active role of the state at
the initial stage of the Program implementation will
provide the necessary support to the industry’s sub-
jects for further development and increasing com-
petitiveness.
