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Наука и жизнь Казахстана 4 6 2020
| Conclusion
Kazakhstan is a «nascent tourist destination» with a limited tourism infrastructure, which lacks tourist products and services, and which practically does not exist in the world tourism market. In such circumstances, there is an obvious need for state intervention in terms of providing basic tourism infrastructure, creating favorable conditions for at- tracting investment in product development, and creating a positive perception of the country as a tourist destination. The experience of foreign countries at a similar stage of development shows the effectiveness of priority measures aimed at ensuring openness (visa facilitation), accessibility (convenient coverage by air and land transport), infrastructure and accommoda- tion according to international standards. These destinations are identified as key areas of tourism development, each of which has its own identity, characteristic products/market develop- ment potential. For the effective development of the tourism in- dustry, one of the key success factors is the prop- er structuring and positioning of tourist products, which for the purposes of planning and develop- ment of tourism does not necessarily correspond to the administrative and territorial division of the country. Some regions (regions) of Kazakhstan may have a single unique “experience” and character- istics that can be transformed into a single tourist cluster with a unique dominant experimental struc- ture, which can later be transferred to foreign tour- ism markets as a unique trade offer. REFERENCES: 1. Предоставление информационных услуг [Электронный ресурс]//Индустрия туризма: URL: http:// popturizm.ru/Turoperator_i_turagent-redostavlenie_informacionnyh_uslug.html. 2. Алексеев А.А. «Маркетинговые исследования рынка туристических услуг» // «МЭ и МО». – 2018. – №12. 3. Барышев А.Ф. Маркетинг в туризме и гостеприимстве. -М.: Финансы и статистика, 2017. – 160 c. 4. Биржаков М.Б. Введение в туризм/ М.Б. Биржаков. – М.; СПб. Невский фонд, Олбис, 2018. – 531с. 5. Боголюбов В.А. Финансовый менеджмент в туризме и гостиничном хозяйстве. Академия, 2008.- 402 с. 213 ҚАЗА ҚСТАННЫ Ң ҒЫЛЫМЫ МЕН Ө М ІР І • НАУКА И ЖИЗНЬ КАЗАХСТАНА • SCIENCE AND LIFE OF KA ZAKHST AN жүктеу/скачать 14,41 Mb. Достарыңызбен бөлісу:
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