Of L. N. Gumilyov Eurasian National University педагогика. Психология. ӘЛеуметтану


The importance of toys in shaping a nation’s cultural code



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Pedagogika 1,2021

The importance of toys in shaping a nation’s cultural code
Abstract. The authors of the article reveal the cultural code of the nation, explore the influence of 
3D jigsaw puzzles as a way to form the cultural patterns in children’s mind.
A toy is a child’s constant companion. It is specially designed by adults for educational purposes. 
For instance, jigsaw puzzles, forcing to watch the color and shape of parts, involve both brain 
hemispheres, bringing a person into a calm, concentrated and focused state. The constant 
development of these skills forms personal qualities.
3D jigsaw puzzles are a challenging structure that you need to build. The completed task, the 
achieved goal is a victory. Any victory gives a feeling of self- pride,  enhances self-esteem. The 
image of such toy remains in the back of mind as a thing arising pleasant sensations in the mind 
and body.
The authors conduct analytical research of the souvenir  and kid’s toy market in the Republic 
of Kazakhstan including 3D architectural jigsaw puzzles. Also, a patent analysis of 3D jigsaw 
puzzles  for children was carried out in the Google Patents system.
According to the analysis  results, the annual patent activity in China over the past nine years 
proves an almost threefold increase. Such indicators confirm the high activity of promoting kid’s 
3D jigsaw puzzles to obtain intellectual property protection.
Development and production of 3D jigsaw puzzle products associated with the historical and 
modern architectural culture of Kazakhstan has become a topic put forward in support of the 
state development program “Rukhani Zhangyru”, “Archive – 2025” proposed by N. Nazarbayev, 
the President of the Republic of Kazakhstan and can be the logical completion of the project of 
Atameken Open-Air Museum.
The Rukhani Zhagyru program is one of the leading directions of the policy of the Republic of 
Kazakhstan that calls for the restoration of history, the preservation and development of the nation 
in accordance with its customs and traditions.


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