Педагогика. Психология. Социология


DOI: https://doi org/10.32523/2616-6895-2021-134-1-226-233



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Байланысты:
Government crisis communications during

DOI: https://doi org/10.32523/2616-6895-2021-134-1-226-233
 
Received: 15.03.21 / Accepted: 20.03.21
Introduction
Communication 
and 
information 
dissemination activities are crucial aspects in 
the process of building stronger ties between 
the public and government and a mechanism to 
solve issues of lack of trust. The idea that there 
is mutual understanding between the public 
and government assumes that a trust-based 
relationship is upheld via different instruments 
of both top-down or bottom-up approaches. 
These can be government-led projects or civil 
society initiatives. The usage of media outlets is 
considered as one of the ways to communicate 
with the public and understand via a feedback 
loop the societal problems, level of political 
maturity, and societal views on government 
policies. The outbreak of COVID pandemic 


227
№ 1(134)/2021
ВЕСТНИК Евразийского национального университета имени Л.Н. Гумилева. 
Серия Педагогика. Психология. Социология
BULLETIN of L.N. Gumilyov Eurasian National University. 
P
edagogy. 
P
sychology. 
S
ociology 
S
eries
around the world challenged the mutually 
trust-based relationship, particularly with the 
emergence of polarized disinformation contents, 
aggravated social schisms, and low social capital 
development perspectives. This paper aims 
to conduct a comparative discourse analysis 
between the Russian Federation (RF) and the 
Republic of Kazakhstan (RK) by conducting an 
assessment on how they coped with two problems 
of disinformation and lack of social trust. The 
analysis will be based on the discussion from 
top-down and bottom-up approaches, where 
the strengths and weaknesses of their usages, 
as well as their differences and similarities will 
be discussed. In the case of Kazakhstan, there 
were analyzed such official websites as stopfake.
kz, coronavirus2020.kz and ortcom.kz. While 
there were investigated two official platforms - 
coronafake.ru and stopcoronavirus.rf in Russia. 
Moreover, campaign funds in support of socially 
vulnerable groups during the pandemic such as 
BizBirgemiz [We are together] fund in Kazakhstan 
and MyWmeste [We are together] fund in Russia 
were included as a case study. Finally, practical 
recommendations were provided.


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