Аубакирова Ж.К., Ауренова М.Д

226
№ 1(134)/2021
Л.Н. Гумилев атындағы Еуразия ұлттық университетінің ХАБАРШЫСЫ. 
Педагогика. Психология. Әлеуметтану сериясы

ISSN: 2616-6895, eISSN: 2663-2497
K. Yernazar
B. Bauyrzhan
Institute of Diplomacy Academy of Public Administration under the President of the Republic of 
Kazakhstan, Nur-Sultan, Kazakhstan
IRSTI 19.01.29
Government crisis communications during the COVID-19
pandemic: the case of Kazakhstan and Russia
Abstract.
 Public awareness and communication with civil society in times of crisis, especially 
during the currently ongoing COVID-19 pandemic, has become of great importance to many 
governments, the media, the public and other crucial government stakeholders. Problems of 
disinformation along with the low levels of social trust towards state institutions have challenged 
many nation-state governments and brought them also at the same new opportunities and ways 
to solve their domestic problems. In this article, these particularly two issues are addressed by 
analyzing the decision-making process of states and in the context of top-down and bottom-up 
approaches. As a case study, official COVID-19 statistics and official factchecking web portals 
of the Republic of Kazakhstan and the Republic of Russia were evaluated and considered. Social 
projects such as those of BizBirgemiz and MyVmeste were also taken analyzed and included 
in our comparative analysis in this paper. This article is divided into four parts. The first part 
concerns the introduction section. The second section introduces, describes and studies the 
case studies this paper will look at. In the third section, the discussion and analysis of the case 
studies follow. Last but not the least, the fourth section concludes our analysis with additional 
policy recommendations provided. Our analysis has shown that in almost all cases the top-
down approach dominates for both countries of Russia and Kazakhstan, except for the so-called 
initiated social project MyVmeste, which followed rather a bottom-up-led path. Despite that, the 
paper shows us how crisis situations with the COVID-19 pandemic have become both catalysts 
for solving specific societal problems, such as disinformation issue and a source for detecting 
insufficient policy interventions, particularly in the cyber realm.
Keywords:
crisis communication, factchecking, disinformation, COVID-19, top- down & 
bottom up approaches, BizBirgemiz, #MyWmeste

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