Учебное пособие для спо под редакцией Г. В. Шевцовой 2-е издание
Guess the meaning of the words in bold type. Analyze their word- formation model
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Шевцова Г.В. Английский язык для дизайнеров
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- Brainstorming
Guess the meaning of the words in bold type. Analyze their word- formation model:To exist — existence — coexistence, geometry — geometrical, function — functional — functionally, cheap — cheaply, individual — individuality, to build — to rebuild, to think — thinking — rethinking, class — classless, structure — structural. Brainstorming:Economic boom; rapid development of technology; economic growth. What was the impact of the above-mentioned on the design development? Give your ideas. Read and translate the text below. Pay attention to the characteristic features of new design’s movement development. Text 3 A Art Deco and Streamlining in the USA Art Deco was a movement in the decorative arts and architecture that originated in the 1910s and developed into a major style in Western Europe and the United States during the 1920s and 1930s. Its name comes from the Exposition Internationale des Arts Decoratifs et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts), held in Paris in 1925, where the style was first exhibited. The Fair’s organizers insisted that all architecture and decorative arts shown be “modern” -that is, depart from tradition stylistically. So, it is a term that covers a range of designs popular in the inter-war years. Art Deco sought to portray through design the essence of modern living. This could embrace the age of machines, technology, jazz, and other symbols of 20th century progress. Typically identified by stylistic features such as extravagant ornamentation, decorative geometry, or streamlining, Art Deco originated in French “art moderne”. Popular in Paris, it mixed exotic motifs of ancient cultures with art nouveau, and elegant figures in active poses performing what might be described as aerobic exercises. In 1925, an exhibition was held in Paris, which displayed the hand- made, decorative goods aimed at the French ‘luxury’ market, which were succeeding the well-established style of art nouveau. Art Nouveau had lost its luxury appeal as it became popularized and mass-produced. France had been the centre of the art nouveau movement, and ‘moderne’, the style that now succeeded it, retained the exotic imagery and expensive artisanship of the earlier style. Curvilinear Art Nouveau was out, but it’s later offshoot, the geometric style which developed in Germany and Austria was in; especially the rectilinear style pioneered by Charles Rennie Mackintosh, and in particular the forms he inspired at Hoffmann’s Werkstatte in Vienna. However, figure drawing and sculpture remained popular in France, and the 28 жүктеу/скачать 0,57 Mb. Достарыңызбен бөлісу:
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