Учебное пособие для спо под редакцией Г. В. Шевцовой 2-е издание


Read the text below to determine the main trends of Art Nouveau



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Шевцова Г.В. Английский язык для дизайнеров

Read the text below to determine the main trends of Art Nouveau movement:

Text 2 A Art Nouveau
The term Art Nouveau was originally used in various articles published throughout 1884 to 1890 in the Belgian avant-garde publications. This term was familiarized in France by the opening of a furnishing and novelty shop in Paris in 1895 by the art dealer Siegfried Bing, named Maison Art Nouveau, which displayed furniture and new designs for interiors and exotic imported goods. Known also in Europe as ‘youth style’, the art form began in the 1880s because of the Arts and Crafts Movement, which rejected the mass-produced techniques of industrialization.
Originating in France as a decorative art movement, Art Nouveau developed a new style of exuberant curving lines, asymmetrical design and elements of fantasy. It took on a wealth of different and at times conflicting orientations, spreading to varying degrees to a number of major European cities, such as Brussels, Glasgow, Munich, Barcelona, and Vienna. Its new linear patterns originated in Arts and Crafts principles of design derived from the natural forms of plants; but the sinuous curves of plants were
incorporated into the structure of the product, replacing those formerly simple restrained shapes with flowing constructions.
The sources of Art Nouveau were diverse. Although the movement sought to create new decoration and designs and reject the backward looking trends of the past generation with its reliance on historical design forms, it embraced traditional themes as well as a broad mix of foreign and other exotic arts; also incorporating designers continuing the Arts and Crafts objectives of reconciling fine handcraft with industrial production.
Art Nouveau resurrected the interlacing lines of Celtic art and the fluid arches and curves of Gothic architecture in exuberant style, but the arts and artifacts of Japan were the crucial inspiration — along with the legacy of the Arts and Crafts movement.
The practitioners of Art Nouveau borrowed motifs from Japanese woodprints, which had an angular, linear look, incorporating the grids and parallel lines of Japanese interior design depicted in these images, as well as the sinuous, flowing lines of the kimono. They were intrigued by the novel artistic vision of the woodprints, with their simple palette of colours and asymmetrical outlines, and the abrupt angularity of the branching cherry blossom tree. The elegant refined detail of craftwork evident in these and other products from Japan gave a new aesthetic input, feeding their desire for a new style — new decoration for a new century.
The Arts and Crafts movement returned designers to the concepts of artisanship, simplicity of decoration, and forms derived from nature. However, while the subtle use of ornament of Arts and Crafts and the structural simplicity of its forms inspired designers outside Britain, by the turn of the century historicism or recreating a past style, became outmoded in favour of new styles that were fresh and contemporary.

TEXT AND VOCABULARY EXERCISES




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