Учебное пособие по деловому английскому языку Самара Издательство
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Writing Formal information letters The term “business letters” refers to any written communication that begins with a salutation, ends with a signature and whose contents are professional in nature. Histori- cally, business letters were sent via postal mail or courier, although the Internet is rapidly changing the way businesses communicate. There are many standard types of business letters, and each of them has a specific focus. Here are some of them: Sales Letters, Order Letters, Complaint Letters, Inquiry Letters, Follow-Up Letters, Letters of Recommenda- tion, Cover Letters, Letters of Resignation, Letters giving information, etc. Business letters can be transactional (meaning they ether require an answer or are written in response to another letter that requires an answer, like complaint letters or in- quiry letters) or non-transactional (meaning they do not require any answer or further communication, like letters of resignation or recommendation). An Information letter is a transactional letter, written to someone who is either a stranger or someone who you know, but not well. In this letter, you give information that was requested, your opinion, suggestions, solution to a problem, etc. The KISS (Keep It Short and Simple) principle works very well with business let- ters. We can also recommend to make your letters logical. The letter structure is also very 68 important – the reader does not need to waste their time looking for what they asked. A good business letter must include: A proper greeting: Dear Mr. Neubaum, / Dear Ms. Wallace, An opening paragraph starting with: “In response to your enquiry”; “Thank you for enquiring about…”; “Thank you for your email enquiring about…” or “Thank you for your interest in …”. The main paragraph where you give the required information. Remember: omit needless detail, tell the readers only what they need to know. Give just the important facts, not the whole background or history. - If there is a lot of data, organize it in bullet point or numbered items. - Enclose or offer additional information for those readers who want detail, or refer them to a Web site where more information can be found: “Please find attached our price list and latest catalogue” or “You can find more information on the matter at our / this website: www.ourwebsite.com” - When a program, event, or other thing is new, say so: “The show premieres on Monday at Fantastic Theatre House”. The proper ending paragraph: “Should any questions arise, please don’t hesitate to contact me” or “If you have any questions, I will be happy to answer them” or “I look forward to you order / reply”. And the signature or sign-off: - highly formal: “Yours sincerely” (if you know the reader’s name) or “Yours faith- fully” (if you don’t know the name) with a comma after, - semi-formal (acceptable in most cases): “Best regards” or “Regards” or “Sin- cerely” with a comma after, - Informal (acceptable for people you know well, who have the same status as you or who have established informal communication style): “Best wishes”, “All the best” with a comma after, Your name, family name Your position in the company one line lower. жүктеу/скачать 4,5 Mb. Достарыңызбен бөлісу:
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