Учебное пособие по деловому английскому языку Самара Издательство


Ps of a Winning Business Proposal



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3 Ps of a Winning Business Proposal

The secret behind writing a winning business proposal and one that will just be set 
aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and 
pricing information. 
 
Problem Statement 
A successful business proposal must be one that is able to describe to the client 
what their needs are in a plain and simple manner. This is extremely vital because how 
can you expect the client to believe that you can help them solve their problems if you 
don’t even know are these problems? 


 
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Here’s an example of a well-written problem statement of a business proposal: 
With the presence of social media in today’s advancing world, Puffin Media Inc. 
hesitated to make the leap from traditional marketing to social media marketing. 
Their marketing tactics seem to be losing effectiveness and the company feels as if 
they are missing out on a large segment of their market. In addition, their competition has 
begun acquiring the majority of the business in the market and has brought Puffin Me-
dia’s growing revenues to a halt. 
 


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