В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина английский язык для экономистов english for economists



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Шляхова В.А. Английский язык для экономистов

TEXT XIV
(To be read after Unit XIII
To be read after Unit XIII)
Прочтите текст и выполните последующее задание.
Computer in Marketing Research
A computer makes possible more refinement of marketing 
research and predictions of future markets. For example, cosmetics 
manufacturers used only two variables in gauging future markets: 
the number of females over fourteen years of age, and disposable 
income. With a computer it’s possible to consider more variables 
and make forecasts of possible sales more accurate. Instead of 
taking merely «females over fourteen» as one of the variables, the 
researches can take into account different age groups within the 
over-fourteen category, and the change in disposable income from 
the previous year, as well as, the absolute amount of disposable 
income. When the calculations had to be performed with paper and 
pencil and an ordinary desk calculator, the mathematical models 


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employed had to be very simple. With a computer it became fairly 
easy to solve much more complicated equations.
The advantages of using more variables in forecasting are 
obvious. For example, it’s valuable for automobile companies 
to know what the total demand for automobiles is but it’s more 
valuable for them to know what the demand will be for various 
types of cars and in various sections of the country.
Another very useful technique possible with computers is 
simulation. The value of the simulation process is that it makes 
possible penalty-free trial and error. One can simulate various 
possible courses of action, and see what the results will be merely 
by changing the terms in a mathematical model.
Задание. Найдите в тексте предложения, где идет речь о 
преимуществах использования компьютера в маркетинге, и 
переведите их.


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